Audit
Present catchy or interesting information worth sharing by word-of-mouth, or use a push strategy, offering a discount, or a special offer for completing the survey, to drive traffic to your website.
- Search Engine Optimization makes a website more visible in a search engine’s search results. Google has created an SEO starter guide that details how to make it easier for search engines to index and understand your content.
- Email Create an email campaign to notify potential customers of your survey or to market your free samples. Be aware of Canadian Anti-Spam Legislation (CASL) rules regarding establishing email contacts with specific consent.
- Social Networks Integrate social networking into your website and link to a high-traffic social networking sites to reach a large audience.